WORKSHOP 9 | Develop a brief about technology? Cannot be done! Or rather, it is not the winning choice.

Abstract

Choosing the right tool to convey a message is the most important task that companies and agencies face on a daily basis. There is an increasing need for transversal technical-creative knowledge that allows you to use technological tools at maximum potential in a creative and functional way.

The workshop will examine a case study: you will have to identify the right technological and creative elements, analyze and mix them in the right proportions so as to create new forms of emotional storytelling for products and brands.