He was CEO of major tech companies like Yahoo!, Altavista, ViaMichelin and Lycos – Napster.
He is italian president of VRARA, the first worldwide association that brings 125000 experts in VR and AR of 50 countries.
He is Mentor and Advisor for Polihub, the accelerator of Politecnico di Milano, that is the first university incubator in Italy and the third one in the world.
In 2017, he founded “Second stAR VR”, his first consulting company which deals with stategic application of experiential technologies of Virtual and Augmented Reality.
From 2019, he is advisor for technology department of PwC of Virtual and Augmented Reality.