Leandro Agrò


Leandro Agrò

Leandro Agrò is an awarded design executive, IxD/UX expert (+20y), IoT pioneer, book author and patents contributor.
Former UX Principal at Razorfish Health, Leandro encountered the first Augmented reality project in 1997 (Apple Design Project) and founded his first IoT company in California in 2008. In 2013 Leandro joined DGI (Design Group Italia), having the opportunity to work for clients as PepsiCo, 3M, ABB, Unicef, Generali, etc. He is now opening DGI’s Bay Area office.

Side projects: FrontiersConferences | TOK.tv
“Design isn’t just about shapes or pixels anymore. design is the process that shapes product behaviours, communities, companies and -in the end- builds new worlds”.

The Talk

Augmented Minds: opportunities & pitfalls 

Augmented Reality does not serve machines, but us, humans. With it, we are attempting to overcome our own nature and to extend our senses, building bridges with knowledge generated by other people, in other places and in other times. The business success of A.R. starts with us being conscious of our limits, and using AR to expand our potential with new artificial senses and intelligences. This talk is a collection of short stories and direct experiences on topics such as objects made ‘magical’ by IoT; extended interfaces and digital auras; Virtual Agents; cognitive models, as well as reflections on intrinsic and extrinsic reasons to motivate the adoption or rejection of AR technologies.